Heineken @ F1 Montreal
Kevin NaultHeineken x F1 Montreal: Capturing the Energy On and Off the Track
We were brought on by Notch Video to produce content for Heineken at the Formula 1 Grand Prix in Montreal— centered around their Canadian SIM Racing Challenge activation.
This national competition invited Canadian fans to test their skills on F1 racing simulators, with the winner earning a shot to race Max Verstappen virtually. Our role was to capture the energy of the event, the competitive spirit, and Heineken’s seamless integration into the F1 experience.
Over the race weekend, we shot at Circuit Gilles Villeneuve—covering everything from the sim racing action and fan engagement to Heineken-branded spaces and the electric atmosphere trackside. The final product was a series of short-form edits built for social and digital, highlighting how the brand brings fans closer to the sport in creative, tech-forward ways.
Big thanks to Notch Video for bringing us in on this project. From sim rigs to race cars, it was all about speed, precision, storytelling and of course beer.
🎥 Watch the final branded cut here: [Insert Video Link]
Team Credits:
- Agency: Notch Video
- Producer: Alix Ablaza
- Director of Photography: Chris Snow
- 1st Assistant Camera: Kevin Nault
- Post-Production: Ode Films
Want to collaborate on branded content that actually connects?
Get in touch → info@odefilms.ca
